Selling
Homemade Soap And More
After being involved in making and selling crafts for a
number of years, this is some of what I have observed,
especially as it relates to selling homemade soap and
soap business profits. What follows will be sort of
random.
On following pages you can read some specific examples
of what works, including selling soap at craft fairs,
and what might not work so well. Finding a craft that
has some potential and then getting it sold is not
exactly a simple matter. Some people surely do seem to
get it figured out though.
In many cases a craft business is a hobby turned into
something more. In fact, in just about every case what
you have with a craft business is somebody has mastered,
or at least highly developed, some set of skills.
Without that base of skills there really isn't going to
be much of a craft to market. So at the very base of any
craft venture done for money is this basic knowledge and
skill of how to produce something.
If the crafter, or artist too by the way, enjoys the
work, then the business is more likely to be something
that is sustainable. It could even turn into the very
best business to start. I'll point out why that is
further down in this article. So there has to be some
production in order to have something to move at a
profit. That goes for selling homemade soap as well as
making crocheted goods to sell.
A Soap Making Business Is Not Just About Efficiency
Now in most production environments, like in making
most cars for example, a premium is put on efficiency
and cost control. In many ways that is the case for
crafts as well. Partly that's due to competition you
see. If there are people anywhere willing and able to
produce a craft, then the cost of whatever it is will be
established to some degree by that low cost.
But not necessarily... In a lot of cases there really
is not an exact duplicate for a craft turned out by an
individual.
It's those differences in approach that make it
possible for an individual crafter to make it in a world
of low cost production. It's partly so that the really
premium products have a demand. Low cost is not really
all there is to crafts in other words.
Unique Crafts Or Unique Approaches Anyhow
To some degree how you produce something may be as
important as the finished product. But then again, how
you produce it will often ultimately determine what the
product really is anyway.
Only by putting an individual figurative stamp on what
you make can you create from nothing a brand of craft
that is unique and thus valued more highly than cheaper
but less identifiable products.
The best chances for making money with crafts
are in those crafts that are unique and of perceived
highest quality.
But there's still the matter of cost and price.
There must be some degree of realism in both costs and
prices.
But then again, one could have a whole range of
products with some priced at a very moderate level and
others priced beyond what any reasonable person would
pay. Those items at the higher end might be loaded with
features far beyond what any reasonable crafter or
artist would include as well.
Profits And A Craft Business
Who can say what something is worth? Mostly the one who
buys it actually...
But to be somewhat realistic.
How does one price crafts? It's partly based on what
others are selling the same type of item for, it seems.
In many case it matters little how much cost is in it.
It matters most what others are selling the item for.
It's as simple as that.
So what are ways to get out there and move some crafts
or art? Learning how to sell soap is much like what it
takes to sell lot of other things.
There are lots of ways to sell crafts.
You can move crafts, like natural soap, these ways...
- Home parties,
- Consignment shops,
- Antique malls,
- Gift shows,
- Gift shops,
- Wholesale,
- Trade shows,
- Door to door, :)
- Online at eBay,
- On an etsy shop,
- From classified ads,
- Craft shows,
- Mail order,
- From a website,
- From online shopping sites,
- Catalog,
- And others.
There are ways that are a lot easier than others. I'll
give examples later.
Combinations of methods make the most sense. No one
method is perfect for sure.
Turning a hobby into a business is a way that often is
used to get a craft business going. Another related
method involves taking one's skills gained as an
employee and turning those to a for-profit craft
venture. In either case the craft production and
marketing are based on already developed skills.
The danger with either approach is that anything done
sort of for fun can quickly become a lot less fun when
it is done in high volume and for money. Something fun
to do in a small way may be a lot less fun if done at
high production rates. And that is often exactly what it
takes to build enough items to make it pay.
The bottom line is producing crafts at the level it
takes to make some money is often more work than it is
fun. Better to at least go down a route that is
enjoyable or what you do can quickly become a real
grind.
There are tons of craft ideas to sell and no lack of
chances to make and sell crafts.
In many cases, the best chances for making money are
found not in trendy items, but in doing work for which
one has a real talent, and a real desire to make
something of unique value, something that can command a
premium price, in keeping with the work required to make
and to market it. Maybe making
and selling homemade soap might be in that
category.
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