Selling
Natural
Soap - Great Soap?
The first step to selling natural natural soap is
having a great product.
Your product doesn't have to be complex or fancy, but it
must be of the highest quality and well cured if you
intend to start a soap
selling
business.
Take short-cuts on product quality and you are finished
before you even start. This is not the right approach
for developing a soap making business plan.
A very simple soap recipe with just a few ingredients
can make super soap. A simple handcrafted natural
handmade soap, if well made, can be far superior to
grocery store products and your customers will
appreciate the difference.
Do yourself and the whole handcrafted soap industry a
favor by learning to make really top notch soap before
offering it for sale.
There is nothing wrong with starting with a purchased
soap base or melt and pour soap to learn about scenting
and packaging.
But you have a lot better chance of setting your
product apart and making a profit with cold process
soap... This is what most people mean when they refer to
soap making... mixing oils and an alkali together and
watching in wonder as the mix turns to soap.
The temptation, if you sign up for a place to sell your
soap, is to wait until the last minute to rush around
and put some soap together. Soap requires cure time.
Allow at least 4 weeks for curing cold process soap and
8 weeks is better. Provide your customers with hard,
long-lasting bars of soap and you will be remembered.
Put your customers first and make sure you provide high
quality products.
Scents And Selling Natural Soap
Soap scents are also extremely important if you want to
sell homemade soap. Everybody wants to smell soap. If
your soap doesn't have a good strong scent, you can make
no excuses.
Unfortunately, many soap recipes specify scent
oil quantities that are just too small.
That's doubly bad because with one of these recipes you
just made a batch of unscented soap plus you wasted the
money you spent on the scent. And the scents, whether
natural or synthetic, are not cheap.
So you need to learn how to calculate the right amount
of scents.
Extremes And The Natural Soap Business
Everybody likes soap that cleans well but feels nice
too, and preferably has big bubbles.
Did you know there are trade-offs between cleaning and
feel and bubbles? For example, coconut oil soap makes
loads of bubbles and cleans squeaky clean, but it cleans
so well it dries your skin.
You could go to extremes like the Cor soap too. It's
amazingly expensive as shown here...
So what's the trick?
Learn to use different oils in making soap
to give the finished soap the perfect balance of
cleaning, feel and bubbles. That's a big part of selling
natural soap.
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