Most
Popular Soap Scents
One way to determine the most popular
soap scents is to look at what people search for
in Google. You can do that within the Google Keyword
Planner tool. I have related software, MicroNicheFinder,
so I'll just look at it and see what happens.
Now, by the way, I have actually data on what
sells based on thousands of bars of soap sold. You
can find what really sells for me.
In fact, 7 of my top 10 sellers were fragrance oil
scents. The others were essential oil scents. Those are
the ones that are naturally derived. It would seem that
folks would go for those. Maybe in some places, but not
everywhere. Maybe for the same reason that people still
eat a lot of junk food, people still go for junk scents
as well. Alas. Let's look at the essential oils on
Google and see what people search for to get some ideas.
My search shows that these are the top 5 herbal soap
varieties, in terms of search volume, based on my short
study:
- lavender
- sandalwood
- tea tree
- lemon
- lemongrass
Many more people search for castile soap and African
black soap, just for your info.
Let's say you had a peach fragrance soap. Nearly nobody
would search for that by name. Though given the chance
to sniff it, many would. That's a fact.
The point is... people can't ask for something or
search for something they know nothing about. If
presented with a choice though, something unknown might
have much appeal.
Smell is a funny thing. The most popular soap scents
are many times not what you might think. It's tough to
guess. Some research reveals what people look for
though. Everybody's sniffer is unique too. Most people
like certain scents. But there seem to be exceptions to
just about every rule when it comes to smelling.
Remember, to check out the SoapBizKit.
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