What
Are The Best Selling Soap Scents?
Without a doubt the best selling soap scents will vary
with location and other things. There will be a lot of
variation in how soap makers construct a soap, and thus
the soap will smell different. Here are a few ideas.
Read
on for tips for finding the real best sellers...
It is mighty tempting to just go with the herbal smells
and the so-called natural
fragrances. That way you can market the soap as
free from a lot of what might be in the fragrances.
After all, you really don't know what is in any
fragrance. Perfumery is top secret anyhow.
Our best selling
scent is a blend of vanilla and almond
fragrance oils. That smell is the smell of Dr Pepper, as
well as the smell of Jergen's lotion. Vanilla fragrance
oil turns soap brown too, which is sort of different.
The fact is though, that in many cases the more natural
scents really don't smell like what people think
they should. Lavender essential oil is not flowery at
all, like lavender fragrances often are. It's a strong
herbal scent, to be sure. So somebody expecting a
flowery smell from lavender will be taken back a bit.
And so it goes for many other smells.
Popular Scent Challenges
In addition, if you make cold process soap
then many of the popular smells will fade right away as
the lye works. Forget most citrus smells for cold
process soap. You can get such smells in melt and pour
soap, but not in cold process. That's reason enough to
possibly include some melt and pour soap in a line-up,
just for certain scents.
But What Scents Sell The Best?
Here's one thing to
do.
Do a search on the web for most popular soap smells.
You'll get some lists. You might be surprised. Just type
into the search bar: "most popular soap smells".
Do a search for the "google keyword planner" and
perform a search for "natural soap" and you start to get
an idea of what particular soap scents people search for
by name. It may surprise you. You'll see lavender,
oatmeal, patchouli, lemongrass and others.
Look too at some quality fragrance suppliers. They give
you some real hints... Look at SweetCakes.
Then again if you come up with your own blends, what
you come up with may totally outsell anything that is
commonly searched for.
How would they know to search for it if you invented
it?
My best seller was a made-up blend.
I never saw anybody else that had it.
It sold because of how it smelled,
not because of what it was called.
Though it was not such a surprise, when you think that
it was a blend of two of the all time favorite
fragrances, as I already mentioned.
So the scents to have may
be based on
- universally popular smells,
- popular smells that are really liked by a few
folks,
- unique blends,
- unusual smells,
- aromatherapy blends and more...
The best
selling soap scents vary from place to place, but
most people like many of the same smells. The more kinds
of smells you carry in soap, the better chance you have
of having what a person would prefer.
I list in my SoapBizKit
all the soap scents I have sold, and how many of each
have been sold.
Those lists on your favorite forum of best sellers are
probably worthless...
Because you can't make it like they do!
And they may not be telling you the whole story!
If you're trying to sell on the InterWebs, shoppers
can't smell it...
In that case they buy from pictures or from reading
words.
Can
you paint a word picture to evoke the emotion of
scent?
Let's say it another way...
Can you describe the smell of a soap to one who can't
smell it?
Can you do it so well
that they will enter an order for it and give you
their credit card number?
Tricky, huh?
So there you have some tips.
- You know some best
sellers based on what people search for.
- You know where to get best sellers from the
fragrance companies.
- You know the types of scents that sell over and
over.
Just a few scents are the ones that really are the big
sellers. Part of learning to start a business from home
is getting the right information to get you going faster
by skipping some of the steps.
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